A call has gone to Public Relations Practitioners to improve their competences in other core areas of communication such as crisis and strategic communication and reputation management.
A Public Relations Expert and Principal Public Relations Officer at the Micheal Okpara University of Agriculture Umudike, Dr. Ubadire Agua made the call during the monthly lecture series of the Nigeria Institute of Public Relations.
Dr Agua noted that the World is steadily becoming a reputation society, adding that it is only reputable and public relations compliant organizations that will attract the best employees, customers as well as the most patronage.
The Public Relations expert while delivering a lecture on the Topic “Navigating the Storm of Public Relations Crisis;Role of Public Relations Professionals in Crisis Communication and Reputation Management said organizations which Care about their reputation must engage professional Public Relations Executives to help them navigate the inevitable storms of public relations crisis.
He further explained that strategic communication is the most effective way to de-escalate Communication Crisis, adding that strategic Communication entails knowing what to say, to whom to say it and how to say it
Dr. Agua identified credibility, competence, trustworthiness as attributes of a Professional Public Relations Officers and enjoined Professional Public Relations Officers to ensure they engage themselves in capacity building workshops, seminars, and take active participation in media discussions to improve their knowledge.
In his speech the State Chairman of NIPR, Sir Anyaso Anyaso said that the core duty of a professional Public Relations Officer which are Information and reputation management required being abreast of modern techniques available to practitioners and thanked Dr Agua for his exceptional lecture.
In a vote of thanks, the Chairman of the Lecturer Committee,NIPR Sir O J Bob Amanze said the lecture has further enhanced their basic knowledge in the public relations field and commended the State Chairman NIPR for his good work in the chapter.
Correspondent Simeon Kalu reports that the event which attracted the presence of patrons and well wishers of the NIPR, also featured questions and answers sessions.